How can Business Rules affect your business?Yes - they can. All businesses have some rules because they got to have a few to protect their own interest. While business rules being a necessity, there is nothing wrong in having them at all. But, like any other rule in this world, specifically, world of business, there are exceptions. Because, there have to be.
If you are someone not very familiar with business rules, here are some examples;
- Banking - you cannot draw from your account more than your savings. Exception: Over draft facility
- Telecom - you cannot use other service providers network while you have subscribed for one. Exception: Roaming
There could be many many more in business world. But, like every other thing in the world, there are exceptions: Sify
Sify is a beautiful company that became popular with its browsing centers called 'iway' that offered memberships to customers and engaging them into a long relationship with sify instead of offering access to Internet on an hourly charge basis. That is how I became interested initially with this company years back and the relationship which continues till today has turned soar.
How?
Funny Business Rules from sify broadband;- If you choose to renew your (broadband) account using your credit card, even God cannot help you change the product type!
- You shall call sify's customer care only when their 'LAN' and software systems are up and running!
- If you choose a wrong package by mistake (read as misinformation), you cannot go back an fix it even you pick up majority stake in the sify!
- If you choose to be their customer and wish to call their customer care, you must know 'Hinglish' (Hindi + English)
- If you have a problem with your Internet connection you have to fight it out with the local MSO for a week's time failing which 'thou shall stop using internet'
- You shall NOT dream that you will not experience connection problems this month
and more which only God knows.
Moral of the story:If you are an access provider, you shall have a customer care that is 'educated' and 'well informed' about your products, services and more importantly the 'flaws in your services/ systems'.
If you have reps who are afraid of breaking business rules to help out customers and lazy and useless back-end teams who are not flexible to support your business, your business will soon be doomed to die.